Our Fabric

WearerCo: Why We Use Supima Cotton


At WearerCo, we believe that exceptional clothing starts with exceptional materials. That’s why we choose Supima Cotton, the world’s finest cotton, to craft our premium apparel. Grown exclusively in the United States, Supima Cotton represents less than 1% of the world’s cotton production, making it a rare and luxurious choice for those who value quality, comfort, and sustainability. Below, we explain what makes Supima Cotton so special and why it’s the perfect fabric for your wardrobe.

Why Supima Cotton Feels So Much Better

Supima Cotton is a premium extra-long staple cotton grown in the USA. Its fibers are significantly longer, stronger, and finer than regular cotton — which translates into noticeable benefits for you:

  • Incredibly soft — Feels smooth and luxurious, almost like cashmere
  • Highly durable — Resists pilling, tearing, and losing shape
  • Vibrant colors — Holds color beautifully wash after wash
  • Breathable & comfortable — Perfect for everyday wear in any season

The result? Garments that feel better from the first wear and keep looking great for years.

 


The best choice 

At WearerCo, we’re committed to crafting clothing that combines timeless style, unmatched comfort, and lasting durability. Supima Cotton’s extra-long fibers allow us to create circular knitted fabrics that are softer, stronger, and more vibrant than those made with regular cotton. Its rarity—representing just 1% of global cotton production—makes it a premium choice that elevates our T-shirts, shirts, and loungewear to a level of everyday luxury. By choosing Supima Cotton, we ensure that every WearerCo garment is a long-lasting investment in quality, comfort, and sustainability.


Experience the WearerCo DifferenceFrom its silky softness to its eco-friendly cultivation, Supima Cotton is the cornerstone of WearerCo’s commitment to excellence. Whether you’re dressing for work, leisure, or rest, our Supima Cotton garments deliver unparalleled comfort and style that stand the test of time. Explore our collection today and feel the difference of the world’s finest cotton.

Need Help?

Contact our team at info@wearerco.com for questions about our products or to learn more about Supima Cotton.